About Us

Established in the 1930s, Norfolk Noodle Factory has become well known for its unique Yock Noodle, also known as Yock-a-Mein. This popular product is famous up and down the East Coast, and homeward-bound Atlantic Fleet sailors have spread it across the nation. Now known as Fiber Foods, the company remains rooted in Norfolk, Virginia, and continues to turn out the same fine product for your enjoyment. The main difference is streamlined production techniques.
Expanding distribution from Norfolk to the entire Tidewater area, orders now reach us from around the U.S. and abroad. Fond memories of Yock have created customer loyalty that defies time and distance. The lingering memory of Yock’s unique taste keeps people reaching out to us again and again.

The name may have changed, but we’ve kept the traditional ingredients and methods of fabricating and drying the noodles. All this to remind customers of the Yock they enjoyed 90 years ago. Don’t miss the Products page of our site to learn about exciting new items in our delicious lineup.
Now, our Web site enables us to rediscover long-lost friends and make new ones. Come taste Yock for the first time, or let the flavor of the past carry you back to the Norfolk you once knew.